If you can't fight 'em, join 'em. But where to start? PR has been evolving and changing with technology since there was such a thing. I'm sure press releases weren't always faxed before there was a fax machine!
I have been in the PR business for 15 years and when I began, most publicists were still using blast fax to get their releases out to reporters. Or, in some cases, even mailing them! I was an early adopter to the Internet, however, and from almost the inception of my career I have been working with Internet companies and using the Internet to publicize them. I worked for InterActive Agency in Los Angeles before anyone knew what "interactive" even meant. Those were the good old days when you could just get press about a company launching a Web site.
But times have changed. Now, you have to fight for every column inch you can get, cyber or otherwise. So it's important to keep up with all the newest tools. Facebook, Twitter, LinkedIn, MySpace, how do you fit all these things into your PR plans and budgets? What role do bloggers play? Is Second Life significant? There are constantly new platforms emerging and others on the wane.
Well, now there is a way to keep up with them here. I hope to aggregate all the best content on social media right here on this site, along with basic tutorials on how to use the technologies (with a slant toward PR and marketing). I'm also going to post information on free or low cost webinars and real life seminars to teach social media practices. And just like the social media sites themselves, I hope that this blog will be constantly evolving and changing to keep up with the industry. One thing that will probably remain true is that social media marketing has become part of the fabric of public relations. So it's time to join the ranks!
I have been in the PR business for 15 years and when I began, most publicists were still using blast fax to get their releases out to reporters. Or, in some cases, even mailing them! I was an early adopter to the Internet, however, and from almost the inception of my career I have been working with Internet companies and using the Internet to publicize them. I worked for InterActive Agency in Los Angeles before anyone knew what "interactive" even meant. Those were the good old days when you could just get press about a company launching a Web site.
But times have changed. Now, you have to fight for every column inch you can get, cyber or otherwise. So it's important to keep up with all the newest tools. Facebook, Twitter, LinkedIn, MySpace, how do you fit all these things into your PR plans and budgets? What role do bloggers play? Is Second Life significant? There are constantly new platforms emerging and others on the wane.
Well, now there is a way to keep up with them here. I hope to aggregate all the best content on social media right here on this site, along with basic tutorials on how to use the technologies (with a slant toward PR and marketing). I'm also going to post information on free or low cost webinars and real life seminars to teach social media practices. And just like the social media sites themselves, I hope that this blog will be constantly evolving and changing to keep up with the industry. One thing that will probably remain true is that social media marketing has become part of the fabric of public relations. So it's time to join the ranks!
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