As I had long suspected, traditional news sites dominate in page views, according to an article on MediaPost.com. The analysis is part of a broader study on news and political sites by Lauren Rich Fine, director of research for ContentNext Media--which also found that traditional properties still dominate online news, with the exception of a few breakthroughs like The Huffington Post and Slate.
What this means for PR is that continuing to pitch traditional outlets is still very relevant. Almost all print and broadcast news outlets have online presences so when you pitch it can result in a double hit. While pitching blogs can be hit or miss, pitching the traditional media is more consistent. Stuart Elliott is still an advertising columnist for the New York Times. I have been doing PR for 13 years and he's been there the whole time. I love it when that happens. Bloggers can come and go...as can the blogs they started but the Times has been around forever. There's even a font named after it. Can you say the same for a blog?
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